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Interview with a Breeder: Expert Seeds

Expert Seeds are a collective of breeders from different European countries, who together, have decades of breeding experience behind them. Renowned for their selective breeding of the world’s most famous strains, we sat down with Julien Porric to learn the ins and outs of the business.

How did you get into the cannabis business, can you tell us a bit about how and why you started your company?

For me, it all started with a trip to Holland, and my first visit to a coffee shop and having the freedom to buy quality cannabis, I thought I could well see myself in this industry in the future.

Sweet Zombie, courtesy of Expert Seeds

Some years later we started retailing seeds in Ireland and grew a network of friends and partners in the industry. we spent time in Spain, UK and US with breeders and growers until we decided to start our own seedbank Expert seeds, followed a few years later by garden of green as we collaborated with different breeders. As the saying goes, when you do what you love you never work a day in your life so creating our seedbanks came from that.

How have you seen things change in the cannabis breeding world over the years?

When we started, the Dutch seedbanks were dominating the market, with high price, and regular seeds, until the revolution of feminized seeds, then autoflowering, and with it, the emergence of a multitude of seed banks which completely changed the industry.

The best part is that this facilitated more variety than ever and with lower prices. The worst is that you have seedbanks being created every day and a frenzy of new strains launching all the time which makes it hard to keep up at times.

What are the major challenges you have encountered along the way? 

Ireland is not the first name that comes to mind when speaking about cannabis so getting our seedbanks out there was a challenge at the start. Marketing is a major component of being a successful seedbank and having the resources to allocate to it is a challenge for a small structure, not to mention the difficulty of banking for cannabis seeds companies. Trying to differentiate yourself, all the while trying to offer strains that growers know, or are willing to try, can be difficult. You need to find the right formula.

Blueberry Cookies Auto

What have been your major successes? 

Working early with US genetics before the hype around it began, and developing a network of great  partners that took our seedbanks to where we are now.

What are you excited by at the moment in your line of work?

After several trips to California we brought with us a lot of quality seeds which hugely increased the variety of strains that we are working with and the coming months/years will show this in our new strains.

What is your vision for the next 5-10 years?

I see more and more genetics from the US coming to the EU and a search for ever increased potency. As a seedbank we see an increased interest for our seeds in the US so we are increasing cooperation with US breeders and will eventually produce seeds there directly.

With cannabis becoming every day more mainstream I think the EU will slowly follow the US and legalise within the next decade. Look at what’s happening in Spain already with the cannabis associations, this is a first step in the right direction.

Everyone talks about the importance of good seed genetics – what do you consider the principle markers for good genetics? What traits are you breeding for?

Our mantra is the world’s most popular strains bred for strength so that goes for saying what we consider good genetics.

How do you know when you have hit upon a winner?  

I think only when you see growers continue to grow a strain over and over again can you say that this is a winner.

What are your favourite three strains that you have produced and why? 

Glueberry auto, courtesy of Expert Seeds

Glueberry auto, it simply is a beast, it perfectly brings the best of both parents and the feedback we receive daily is fantastic.

Sweet zombie, for its potency, yield and low maintenance.

Girl scout cookies auto – our first cali auto. This went so well with growers that we decided to create a complete cali collection around it.

What would you consider a good entry level strain for someone to try, and why?

I’d start with a mid potency strain, probably a balanced hybrid to enjoy both the indica and sativa effect without being overpowered by them. Nobody likes an attack of “whities” on their first toke.

For a first time grower, I always recommend to start with a fast flowering, hardy strain, because you will more likely than not mess something up on your first grows.

Finally, what are you trying to communicate through your seeds and the work you do? 

That we care for our community of growers 

Cultivation information, and media is given for those of our clients who live in countries where cannabis cultivation is decriminalised or legal, or to those that operate within a licensed model. We encourage all readers to be aware of their local laws and to ensure they do not break them.

This post is also available in: French


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